Members of the Louisville Arena Authority prepare for the Board of Directors meeting on Monday, April 19, 2010 at the Kentucky International Convention Center.

E.J. Narcise of Team Services, LLC makes the official announcement that the Louisville arena is now the KFC Yum! Center.

The LAA Board applauds the announcement and partnership of Louisville based Yum! Brands, Inc.

David Novak, Chairman and CEO of Yum! Brands, Inc., addresses the Board and unveils the rendering of the arena with its new exterior signage.

Jim Host, Chair of the Louisville Arena Authority, addresses members of the Board about this exciting announcement.

Members of the Louisville Arena Authority and Yum! Brands, Inc. applaud the arena’s new logo.

Members of the Louisville Arena Authority and Yum! Brands, Inc. From left to right: Ed Glascock, Tim Corrigan, Metro Council President Tom Owen, William Summers V, James Patterson, Larry Bisig, Dan Ulmer, Jonathan Blum of Yum! Brands, Inc., Louisville Arena Authority Chair Jim Host, President and CEO of Yum! Brands, Inc. David Novak, President of KFC Roger Eaton, Louisville Mayor Jerry Abramson, Larry Hayes, Cissy Musselman, Reba Doutrick, Eric Gunderson and Todd Blue.

Louisville Mayor Jerry Abramson, Louisville Arena Authority Chair Jim Host and Yum! Brands, Inc. President and CEO David Novak are interviewed by the media following the naming rights announcement.